<div class="sourceTxt">Anchors</div><div class="fromTxt">Образовано от:</div><style> .transcription, .trsc{line-height:19px; padding-left:20px; font-family:Lucida Sans Unicode; padding-right:5px;} </style> <div id="shView"> <div class="cforms_

Anchor and keyword – "two big differences"

What is the anchor?

Advance of a resource is often carried out by means of XZSTRONGX anchors. . And what such anchor?


Anchor (anchor, an anchor, in transfer with English) – the URL hyperlink text from the HTML tag special for these purposes & lt; a> to a tag & lt; /a> displayed on the screen when viewing this page. Actually, an anchor – the text of a hyperlink of the following format: & lt; href =" URL ресурса" & gt; link text (i.e. anchor) & lt; /a> . On its weight are ranged in a rating of searchers on these or those keywords which match an anchor (because of it often and incorrectly it identify with keywords, but these are different things). Anchor example: & lt; href =" http://allforjoomla.ru" & gt; in total about CMS Joomla< /a> with the link "in total about CMS Joomla" text.

If to look at an anchor more widely, it is the most important factor of referential ranging. For example, realizing search of sites in Yandex on some retrieval sample, it is possible to receive in output not only pages, relevant to this request, but also pages, relevant to referential ranging. Such pages are marked "Is found according to the link" (under a snippet).

Anchor correctly made and placed in the father-in-law facilitates understanding of a site also helps to refer to the site page, to be guided on site structure. Links happen as internal (leaders on the site page from the site), and external (leaders on the page of other site). The anchor text – information for a search engine (and for the visitor also) about that, on what it is necessary to pay attention according to this link.

Types of anchors of


It is necessary to try to include some key requests in the anchor text. It will spare means for advance.

Requirements to XZHX anchors.

Compilation of anchors (appropriate key requests) – the task of the optimizer, and placement of anchors in the text, certainly, the task of the seo-copywriter. It is the responsible task. It is similar to advertizing: you will badly make and will place an anchor – gain converse effect or don't receive any. After all incorrect references not will are placed on authoritative web resources, moreover, they can be are perceived as a spam and a resource can be subjected to penalties or "retaliatory" sanctions (Bann) from retrieval services. The ineffective or illiterately made links (for example, with illiterately written text surrounding an anchor) also won't bring a sufficient referential weight to an advanced resource.

облако соединеное

There are certain requirements to writing of anchors of :

  • uniqueness – anchors shan't be similar as search engines "splice" identical links in one that reduces efficiency of advance of a resource (uniqueness not so difficult to provide – Russian is rather rich, there are many adjectives);

  • readability - the anchor shall be semantic significant, to have semantic loading, otherwise, the anchor won't be accepted for the organization of links by the webmaster and, moreover, the search engine will consider it as a retrieval spam (most likely);

  • recurrence (frequency, quantity) anchors – it is impossible to use often anchors with the identical text and the relation of number of undiluted anchors (direct entrance of a competitive keyword) to the diluted anchors shall be 1:3 (for noncompetitive LF request 2-3 direct references will suffice);

  • subject determinancy – the anchor shall correspond always to a subject directivity of a site, after all anchors are used in subject advance of a site;

  • absence of errors (grammatical or others) an anchor – with errors in link placement on resources to the optimizer will refuse;

  • absence – in placement of such link also will be refused an anchor of repetition of keywords as the site can "be skidded in a ban-leaf" by a search engine.

Except requirements to writing of anchors, there are requirements and to the text surrounding an anchor.

Who and as makes XZHX anchors.

The anchor shall be formed the optimizer or the seo-copywriter of. For compilation of an anchor use structure and statistics of requests of Yandex, Rambler, Google and other search engines.

Анкор - указатель

For this purpose (optimizer) needs to address to any of statistics services, to enter appropriate retrieval request and to copy analysis results (retrieval statistics). Then we select on popularity requests and anchors of links corresponding to them. As a result the list of the unique, diluted anchors with a required frequency shall turn out.


These recommendations, certainly, can be the general, "the universal, as Google":

  • to use only the descriptive, information text in an anchor, instead of texts like "to click here", "here", "http: … " or texts, "otherworldly" links to a content (though placement of the link and on not subject resource – but only sometimes is sometimes possible);

  • to be competent (it concerns also a punctuation which often ignore), laconic, informative (de facto in an anchor together with a surrounding – no more than 100 characters);

  • to make out anchors so that they were noticeable, other than the literal text of the page;

  • to apply not only external references (anchors for third-party web resources), but also internal – help Google to be guided on your site well;

  • place links, titles and tags deliberately, without fanaticism, excess links only hinder;

  • in anchors specify those key requests which look for (Yandex WordStat – to you in the help) and in the same form as look for, not strongly being fond of "strangenesses" of a formulation of requests at users (it is impossible to ignore requests not so numerous, but more competent part "looking for");

  • don't repeat the text for the link in the anchor text;

  • though combining different types of unique key requests (words) it is possible to make an effective anchor, don't try "to push" into the anchor text all subject key requests – better to create some different references.

Rules of compilation of anchors for the Sape XZHX exchange.

How to write competent anchors for the exchange of purchase and sale of the links Sape?

First, all keywords (phrases) are selected with : #a#ключевые слова#/a#. For example, the following options are possible:

  • incomplete anchor – "nedorogaya#a#italyanskaya obuv#/a#";

  • full anchor – "Nedorogaya#a#italyanskaya obuv#/a#predlagayetsya in our shop. ";

  • without a surrounding – "#a#italyanskaya obuv#/a#";

  • with a surrounding – "stilnaya#a#italyanskaya obuv#/a#izvestnykh vendors";

  • the diluted anchor – "Can be bought недорогую#a#итальянскую обувь#/a# from us".

Secondly, it is necessary to make enough anchors of (links), both direct, and diluted. Links frame with the text is creates natural demarcation of different links (as well as links of different webmasters – on a case of placement of links on sites of different subject, after all the site can not suffice or not appear).

Thirdly, use for diluting of anchors a semantic kernel of a sitestatistics of the searcher, Yandex-Direkt. Use an anchor only on one key (the word, the phrase) and only with one razbavochny word: the referential weight transferred on this link always to share to all words of the link. It is good to use high-frequency (popular) words for diluting of direct anchors, for example, "Moscow", "to buy", "cheap", "treatment", etc. But if you use together with high-frequency "treatment" and low frequency request of "baby", the searcher will try to find more precisely the response, and will look for by the low frequency word "treatment of the baby".